Meet the Wandering Florist

Hi, my name is Simone (pronounced See-mon-ay) and I am the Wandering Florist.

How did I end up in Masterton you ask? I took a leap of faith in 2015 and set out on my OE to Melbourne Australia, where I lived for 4 years and met my kiwi girlfriend. This brought me to the Wairarapa at the end of 2019.

I am a third generation florist from Milan, Italy. My flower journey began in my mother’s shop in Milan when I was 18 years old, and that’s when I fell in love with the creativity of working with flowers. I have now been in the industry for almost 20 years.

After moving on from my mother’s shop, I worked in a number of established flower shops around Milans city centre leading me to expand my knowledge into the wedding and event space all over northern Italy and also in Melbourne, Australia.

It has always been a dream of mine to open a mobile flower shop, and having my own business means I can bring my creativity to life in my floral arrangements.

Wandering florist is all about supporting local as much as possible, where I have established a network of local growers and suppliers around Wairarapa.